Thursday, December 9, 2010

Social Media

This past Wednesday, Dec. 8th, I attended the Social Media and Communication Symposium at RIT. The keynote speakers of the event were Jeff Jarvis (author of What Would Do? and an Associate Professor of Journalism at the City University of New York) and Deirdre Breakenridge (President of Mango! Creative Juice, a New York-area public relations and marketing company, and the author of four books on public relations, including the best-selling PR 2.0 and Putting the Public Back in Public Relations). Unfortunately, I wasn't able to listen to Deidre Breakenridge speak, but from what I heard and what I read on twitter, I knew she did a fantastic job. I was happy to listen to the address given by Jeff Jarvis. He was great! Not only was he interesting, but quite funny. One thing I will never forget from the presentation was "Content is everywhere." We no longer have to wait to read the daily newspapers to stay aware of what's going on, we are apart of the content. We blog, we tweet, we're apart of the news.
At of the end of Mr. Jarvis's presentation, he showed all of us "A Bill of Rights in Cyberspace."

A Bill of Rights in Cyberspace
I. We have the right to connect.
II. We have the right to speak.
III. We have the right to assemble
IV. We have the right to act. 
V. We have the right to control our data.
VI. We have the right to control our identity.
VII. What is public is public good.
VIII. All bits are created equal.
IX. The internet shall be operated openly.

Another session I attended at the symposium was by Professor Jonathan Schroeder, from Department of Communications in the College of Liberal Arts at RIT. His presentation was on "How Social Media Changed Marketing."He did a good job as well as he talked about good marketing and how social media empowers consumers. 

At the end of the day as I reflected on the event, I realized that the internet has changed a lot of ways we communicate and advertise. All of us as bloggers are now apart of the conversation.
We are all connected.